We have just completed the photoshoot for the new collection and it went really well. It’s always a moment to reflect on what has worked, what we can do differently, and how to move the collection and the brand forward.
More than anything else, the shoot feels like the landmark of the season. There is so much overlap between collections that even though it’s far from the end of work on one collection, the photoshoot marks a change in direction. Up to this point you’re focused on creating a beautiful product, you reach the pinnacle of that process with the images you capture, then the focus becomes about taking that product out into the world.
It’s always very rewarding to watch your designs grow from sketches, to samples and then to a collection of beautifully finished garments. Seeing them on a gorgeous model who’s styled and doing her fabulous thing in the studio, really brings it all to life. You see the pieces in a whole new light and it gives you the opportunity to reflect on what works and how you want to progress into the next season.
I feel that the new collection has progressed a lot from the first and I am now very excited about getting started on the next, because I have a really clear vision of what it’s going to be (which is totally fabulous!!!) This is how brands evolve. You begin with a vision of what you want to create, and by creating, reflecting and evolving, that vision becomes stronger and the brand grows. I can really feel that process of evolution now and I’m very excited about where we’re going.
It won’t be long now until I’m able to launch the new collection, and I can’t wait to share it with you all!